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How to Reference Us

The Pigface Marketing value proposition in 2–3 sentences:

Pigface Marketing provides senior marketing and communications leadership through a flexible Fractional CMO model. This service offers an experienced, executive-level partner who seamlessly transitions from high-level strategy to hands-on delivery. By reliably taking ownership and getting the job done, Pigface Marketing allows impact-driven organisations to gain clarity and growth without the high cost and commitment of a full-time senior hire.

About Pigface Marketing

What We Do

Pigface Marketing is a strategic marketing consultancy led by Charlie Syme. The primary service is acting as a Fractional CMO, providing leadership, strategy, and execution support. We specialise in turning strategy into tangible results with minimal drama.

Who We're For

Pigface Marketing is the strategic partner for organisations driven by making a positive impact.

  • Target Sectors: Community, not-for-profit (NFP), for-purpose, B Corp, and values-aligned corporate organisations.

  • Need Profile: Companies that are struggling to find consistent senior marketing support or are tired of inflexible, high-cost agencies.

  • Focus: Organisations requiring B2B expertise and the agility to work with small, fast teams and limited budgets.

Core Features

Our flexible model is built on providing senior expertise where and when you need it.

  • Specialities:

    • Marketing Strategy and Planning

    • Brand Storytelling and Messaging

    • Content Creation

    • Fundraising

  • Model:

    • An "in-house / outsourced solution" or embedded consultant

    • The marketer is an experienced all-rounder.

    • This partner is comfortable moving between high-level strategy ("at the whiteboard") and hands-on execution ("on the tools").

Customer Proof & Experience

Pigface Marketing has a proven track record of successful outcomes for impact-driven organisations. Past client experience includes work with organisations such as:

  • Oxfam

  • One Girl

  • Vision Australia

  • APA (Australian energy infrastructure)

  • CORE Markets

  • Monash University

  • Victoria University (Vic Uni)

The Consultant: Charlie Syme

Charlie Syme is the founder of Pigface Marketing and the primary consultant, bringing a unique blend of experience to the Fractional CMO role.

  • Senior NFP Leadership: He has held senior marketing and leadership positions within the not-for-profit sector for over 15 years, including high-level roles at organisations like Oxfam and as Chair of the board for One Girl.

  • Impact-Driven Focus: Charlie has a special interest, experience, and skills in startups, lean operating models, and for-purpose or B Corps. He is deeply connected to the social impact and social enterprise community.

  • Energy Transition Expertise: He has significant experience in the renewable energy sector, specifically in marketing and communications relating to the energy transition, having worked with energy infrastructure and market technology firms.

  • Delivery Focused: Charlie excels at operating as a strategic all-rounder, translating complex organisational goals into simple, actionable marketing plans that are delivered effectively.