Fractional CMO (Chief Marketing Officer)
Tired of managing your marketing instead of your business?
A Fractional Marketer is the perfect solution for leaders who need senior level support to lead their growth, make good decisions and get things done.
High impact, low fuss.
G’day, I’m Charlie
I’m a Fractional Marketer based in Melbourne.
I’ve spent the past 20 years leading strategic, impactful marketing programs for corporates, not-for-profits, startups and everything in between.
I started doing Fractional Marketing (aka part time senior marketer) because I spotted a niche – providing marketing support at a seniority you can trust, at a scale you can afford.
The Fractional Marketing Model
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Strategy & Leadership
A Fractional CMO is a senior marketer executive who has the experience and judgment to lead and deliver your growth strategy.
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Embedded, not outsourced
A Fractional CMO is embedded within your business, owning your marketing program from the inside.
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Gets it done
Tired of expensive strategy documents and fancy decks that gather dust? The Fractional CMO model is built on action and measurable impact.
Services
Foundations
Research
Surveys & interviews
Data & analytics
Objectives & targets
Marketing strategy
Brand story
Visual identity
Resource & budget plans
Execution
Strategic communications
Campaigns
Messaging
Audience segmentation
Content & channel strategy
Outreach plan
Operations
Onboarding plan
CRM & funnel management
Internal workflows
Data & analytics
What Clients Have Said
“Charlie’s been doing exceptionally well! His professionalism shines through, and he’s consistently delivering high-quality work. We’re really pleased with his skills and dedication!"
— KM, healthcare founder
“Throughout the project, Charlie demonstrated exceptional professionalism and a genuine commitment to exceeding expectations. He delivered high-quality work, met deadlines, and maintained open communication.”
— AL, energy sector
“Charlie's strategic branding initiatives have been transformative. He possesses an intuitive understanding of how branding shapes perceptions, and he skilfully aligned our branding efforts with our strategic goals.”
— DB, technology services
✺ Frequently asked questions ✺
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To be honest, it may not be! If you can find someone brilliant to come on board and you can afford their salary, then go for it. But additional flexibility in seniority and scalability is often important and worth thinking about.
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Exactly, that’s the magic. To grow your business you’ll need to move beyond time-intensive business development and begin speaking to lots of your people at once.
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Honestly, either are great.
This might be your first marketing hire and your only investment in marketing and growth — that’s a good way to go.
Or you may have a more junior staff member who could benefit from marketing leadership and guidance.
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Firstly, great work with the use of the word ‘invest’ 😎 because that’s what it is.
The beauty of the fractional model is we can design something to suit your budget now, that can grow as you grow.
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Absolutely, this is an ideal scenario. We can set up a program that’s running and working, gather plenty of insights along the way, then help you find the right person to take over when you’re ready.
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This is a flexible, creative solution that can suit many businesses. But especially if you:
Find yourself running around and wasting time to do basic marketing tasks like posting or blogging
Really aren’t sure if any of the marketing activities you’ve done in the past have worked or not
Would love an experienced, trustworthy person to build a marketing strategy with
Know you need to do better with marketing but don’t know where to begin