Pigface is a marketing consultancy created by Charlie Syme
We help change-makers grow with a marketing program that’s smart, simple, and a little bit scrappy.
This can look like:
Fractional Chief Marketing Officer (CMO)
Marketing & fundraising strategy
Storytelling & content
Pigface gets it done, and loves to grow.
Our Marketing Specialities
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Impactful Marketing 🗺
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Brand Strategy 🦄
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Strategic Storytelling 📖
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Copywriting & Content 📝
Some cool stuff we’ve done
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![Solar farm]()
70+ new project web pages
An energy sector client needed to grow their community presence and reaffirm their social license to operate.
We worked with them to research, write and produce detailed, inspiring and optimised content pages for all their energy projects around Australia.
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![Oxfam Goat]()
$50m raised
Running up to six campaigns per year for Oxfam Australia saw more than $50m raised over five years, using creative and narrative hooks like goats, water buckets, pineapples and more.
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Complex concepts into compelling narratives
Charlie played a pivotal role in reshaping how we communicate our company's mission and vision. His ability to distill complex concepts into compelling narratives has not only attracted potential clients but has fostered a sense of purpose and unity within the organisation.
David Bacon
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A new SaaS brand
TFS Green had designed and built a brand new software platform to meet the ever changing needs of the booming renewables sector.
We researched and designed a SaaS brand that would take them into the future.
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Marketing Operations
Vision Australia’s centralised marketing team was strugging with the volume of demand for their services.
We worked with leadership to set up a marketing operations function based on a creative agency framework.
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High performing leader, strategist and values-led visionary
Charlie’s leadership style is considered and enabling, his approach strengths based and innovative. He is also great fun.
Katy Southall
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![SAF homepage]()
Massive increase in leads
Sustainable Australia Fund offers business loans for environmentally friendly building upgrades. After privatising, the business needed a big uptick in leads and loans.
We created a lead-generation website that simplified the message to its key benefits. This strategy resulted in a rapid 8x jump in leads for the sales team to work on converting.
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Building trust within the sales & exec teams
Charlie took the time to master his understanding of products, services, customers and culture. This allowed him to create and deliver successful marketing strategies, a strategic rebranding, growth and lead generation.
James Wark
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![CRANK logo]()
Content creation for website
CRANK is an NDIS coaching service built around a love of community, gaming and media.
We created 70+ brand new content pages about how CRANK helps develop new skills while breaking down barriers faced due to autism, anxiety and depression.
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![One Girl Graduation]()
Recurring revenue
One Girl had incredibly loyal supporters, but made a huge chuck of its annual revenue in one campaign, once a year. It was terrifying.
We designed a monthly giving program for supporters to extend their commitment and secure the organisation’s future.
How do we work together?
We have different engagement options to meet you where you are and solve your most pressing challenge. Or, of course we’re happy to chat about a specific project you have in mind.
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A rapid, expert checkup to identify what you should do next.
This is a low cost, high impact way to get an expert perspective on what you're doing now, and where you should go next.
Perfect for: The Skeptic who isn’t sure where to start. Test the waters and confirm your next move is the right one.
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A comprehensively simple marketing & growth strategy, so you can move forward with confidence.
Our core offering. Take your marketing seriously by diving into a full strategy development process, with a clear focus on efficient, scalable growth on the other side.
Perfect for: The Builder looking for the foundational strategy for predictable, repeatable growth.
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Consistent, high-quality content without the big bill.
Embrace tomorrow. Get an AI-powered marketing department, run by a human who knows what they're doing.
Perfect for: The Scaler who needs a ‘content wrangler’ to consistently elevate their online presence ASAP.
About Charlie
Renowned marketing guru Seth Godin said about becoming a marketer: “Go find a charity that you care about and raise $10k for them”
That’s exactly what Charlie Syme did, only it was $50m for Oxfam Australia. Since then he’s been helping great organisations do better work with simple, impactful marketing – and having a blast while doing it.
Charlie loves telling great stories, working with great people and and getting fired up over important stuff.
Okay, but
why Pigface?
Pigface is a beautiful & tough native Aussie succulent.
You might recognise it from creeping over the dunes, re-greening urban spaces, psychedelic purple + yellow flowers, or surprising salty fruits.
No matter where you find it, Pigface just loves to grow.
Read more about it in our blog.
We’re proud to be specialist consultant member of Benefolk, a growing network of values-led and experienced specialist consultants with deep expertise in the social impact sector.
The Australian Marketing Institute is the driving force in fostering career growth and elevating the marketing profession in Australia.
Get in touch
You’ll mostly find us hanging out in the inner-northern suburbs of Narrm, Victoria, Australia. But if a bump-in is leaving too much to chance, send a message using the form and we can tee something up.
